In January 2021, the Business Intelligence Group (BIG) recognized United Way's collaboration with DoorDash for its Ride United Last-Mile Delivery program. BIG recognizes organizations for their superior work and talent in business, and the United Way's Ride United Last-Mile Delivery was given its 2021 BIG Innovation Award.
The Ride United Last Mile campaign delivered food and essential items from local food banks and pantries to homebound, senior citizens, and low-income residents. Since beginning in April 2020, the program has delivered 210,000 deliveries, which included 2.4 million meals given to residents.
The Last Mile program refers to the “last mile” or the last leg in the supply chain before products arrive at their destination. The United Way Last Mile program currently operates in 23 markets spanning 15 states and serving 295 cities and towns.
The year 2020 led charitable organizations to think fast in devising solutions to address food insecurity globally during COVID. The United Way collaboration with DoorDash was a vital service to many who could not purchase food for any of the above reasons.